A Very British Summer
Transitional Style Campaign
Client:
A Very British Summer
Year:
2025
A 'Very' British Summer explores the unpredictable nature of the season - where sunshine meets sudden showers and breezy gusts.
The overall mood is quietly confident and unmistakably British: a celebration of personal style whatever the forecast brings.
Project Description
The brief was to hero transitional dressing for summer, with a focus on versatility and readiness - because, as we all know, the British summer is anything but predictable.
From sunshine to sudden downpours, this campaign was designed to showcase a wardrobe that adapts - blending lightweight layers, water-resistant outerwear and warm-weather staples into effortlessly wearable looks.
Shot in Manchester city centre, the creative captures both the fun and unpredictability of a true British Summer (and the confidence) that comes with dressing for whatever the weather throws your way.
Credits
Creative Lead
:
Ciara Mordaunt
Art Direction
:
Nikita Johnson
Photographer
:
Matt Moorhouse
Videographer & Lead
:
Chris Wrench & Natasha Williams
