Anthology

Anthology is a premium fashion brand created for women in midlife (a space that’s often underserved in the fashion world). From day one, the goal was to build more than just a clothing line. We set out to create a brand that speaks to a woman’s confidence, ease and sense of self - a woman who doesn’t need to try hard to turn heads.

We developed a warm, modern aesthetic that balanced quiet luxury with everyday wearability. I led the creation of our visual identity and brand guidelines, crafting a look and feel that felt elevated but approachable.

Casting was key - we worked exclusively with midlife women who embodied the spirit of the brand: confident, real and full of character. I directed photoshoots that leaned into natural movement, authentic connection and understated styling -nothing overly posed or polished. The aim was to show style that felt lived-in and effortless, just like the women wearing it.

From campaign development and styling direction to copywriting and creative strategy, this was a project rooted in purpose and passion - giving midlife women a brand that truly sees them.