Barbour
Launch Campaign
Client:
Barbour
Year:
2025
For the introduction of Barbour to Jacamo, we created a campaign that celebrated the heritage and outdoor spirit of Barbour while infusing it with Jacamo’s modern energy.
The visual direction was driven by Barbour’s timeless aesthetic (rich textures, earthy tones, and authentic craftsmanship) reimagined with a distinct Jacamo twist to feel grounded, relatable and effortlessly wearable.
Project Description
The launch of Barbour on Jacamo marked a major moment for the brand and its customers. Introducing a heritage name synonymous with quality, craftsmanship and outdoor living to the Jacamo audience for the first time. Our creative celebrated this milestone by showcasing the collection in a classic Barbour aesthetic. Shot in a rural setting with lush greenery and rolling landscapes, the campaign captured the spirit of the outdoors while keeping the Jacamo customer front and centre.
Credits
Creative Lead & Art director
:
Ciara Mordaunt
Photographer
:
Matt Moorhouse
Videographer
:
Ellen Offredy
Creative copy
:
Kate Nesta
