The NorthFace
Launch Campaign
Client:
The NorthFace
Year:
2026
To support the launch of The North Face on Jacamo, the challenge was to introduce one of the world's most recognisable outdoor brands to our customer in a way that felt authentic to both brands.
To reinforce the brand's outdoor heritage within a studio environment, we brought elements of the outdoors inside through realistic scenic backdrops and immersive sound design.
Project Description
Introducing The North Face to the Jacamo customer meant balancing two distinct brand identities. We translated the brand's outdoor heritage into a studio environment using immersive backdrops, considered sound design and understated humour, while keeping the creative stripped back so the product remained the focal point. The result was a premium, social-first campaign that felt unmistakably The North Face while speaking naturally to the Jacamo audience.
Credits
Creative Lead & Art Direction
:
Ciara Mordaunt
Photographer
:
Simon Lipman
Videographer
:
Alex Stevenson
Video Lead
:
Natasha Williams
